THE NEED FOR SPEED- DR. HEATHER BROWN
As orthodontists, we’re always looking for ways to grow our practices and operate at full capacity. Whether implementing marketing and sales campaigns or physically renovating the practice, the goal is to increase our annual case starts. From my clinical experience, I believe we can also grow our practices by eliminating key barriers to patients who are starting orthodontic treatment and by being prepared for challenges that arise during treatment that may cause patients to become noncompliant or pause treatment all together.
The top 5 barriers referenced:
- Length of treatment
- Treatment plans that include surgery or mechanics not preferred by the patient
- Aligner Tracking
- Patient motivation
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